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Work Experience

Professional Background

2023 - Present

Marketing and Data Consultant

Confideo

United States of America

Key Responsibilities

  • Create campaigns using Campaign Manager 360.

  • Responsible for applying logic to campaign setup based on how monthly, quarterly, semiannual, and annual reporting structures must be generated.

  • Assisting them in generating actionable insights based on the overall effectiveness of media buying.

  • Establishing reporting structures in Google Looker Studio for senior management.

  • Configuring user behavior monitoring using tools such as Google Tag Manager and Analytics and reporting it in an appropriate manner.

2021 - Present

Strategic Marketing Consultant

Christian Digital Network

United States of America

Key Responsibilities

  • Understanding the objectives and operations of the company's clientele in order to strategize their marketing requirements; devising and implementing a marketing strategy in accordance with the objectives and budget.

  • Conducting diverse marketing research to identify industry trends and commercial opportunities and determine how they can be utilized most effectively to achieve the overall objectives.

  • Utilizing research, data, and analytics to assist clients in driving their marketing efforts.

  • Meeting with the company's clients to discuss their business objectives, market knowledge, and market trend identification

  • Analyze consumer requirements and develop innovative solutions.

  • Contribute to the direction of all online messaging based on the end user in order to increase the effectiveness of advertising campaigns.

  • Teach the team a variety of tools and techniques to empower them and enable them to lead various client-facing initiatives.

2021 - 2023

Digital Marketing Manager

On Purpose Consulting Pvt. Ltd.

India

Key Responsibilities

  • Create strategies and methods for promoting the clients' entire digital presence

  • Deploy effective marketing campaigns and assume responsibility for their execution from conception to completion.

  • Develop strategic partnerships with essential industry actors, agencies, and suppliers.

  • Prepare and monitor the monthly, quarterly, and annual marketing budgets and suggest the allocation of funds judiciously.

  • Monitor all marketing and sales information and produce comprehensive written reports and presentations for top-level management.

  • Analyze consumer behavior and modify advertising campaigns accordingly.

  • Led a team of digital marketing executives and provided intensive training on a variety of emergent tools and technologies.

  • Upskilling the digital team at multiple phases to expand the company's presence globally.

  • Assist the organization in generating more actionable insights by deploying numerous reporting structure techniques

  • Conduct active social listening for clients on an as-needed basis in order to monitor online conversations and provide strategic insights to the communications team in order for it to deliver the appropriate messaging at the appropriate moment.

  • Support the development team in a number of website development initiatives.

  • Direct all email marketing initiatives for the team.

  • Develop, implement, and plan project management and business development requirements.

  • Advise the clients on their current strategies and assist them in achieving success through the application of diverse strategic and marketing initiatives.

2019 - 2020

Digital Marketing Manager

ABN Tours and Travels Pvt. Ltd.

India

Key Responsibilities

  • Establish marketing goals based on past performance and market forecasts

  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our website

  • Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies

  • Deploy successful marketing campaigns and own their implementation from ideation to execution

  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, and performance analysis

  • Create, approve, and oversee the creative development of promotional materials, website content, advertisements, and other marketing-related projects

  • Build strategic relationships and partner with key industry players, agencies, and vendors

  • Prepare and monitor the marketing budget on a monthly, quarterly, and annual basis and allocate funds wisely

  • Oversee and approve marketing material, from website banners to hard-copy brochures and case studies

  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals

  • Track all marketing and sales data and create detailed written reports and verbal presentations to bring to senior executives

  • Analyze consumer behavior and adjust email and advertising campaigns accordingly

2017 - 2018

Senior Marketing Executive

Cognizant Technology Solutions Pvt. Ltd.

India

Key Responsibilities

  • Interpreting account briefs

  • Conduct research on clients, their competitors, and the target market

  • Producing and presenting original, concise, and credible ideas/messages/scripts to clients and colleagues.

  • Communicating with clients and cross-functional teams to discuss advertising needs

  • Revising and modifying campaigns based on feedback

  • Contribute to the formulation of strategies to establish a long-lasting digital connection with consumers.

  • Launch Google Ads advertisements that are optimized to assist the brands in achieving their primary objective

  • Support the SEO efforts (keyword, image optimization, etc.) actively.

  • Provide innovative suggestions for content marketing and website updates

  • Work with designers to enhance the user experience

  • Use a variety of Web analytics tools (Google Analytics, Trends, etc.) to evaluate the efficacy of digital marketing campaigns.

  • Gain an understanding of online marketing trends and maintain current strategies.

2016 - 2017

Senior Content Writer

Connectier India Pvt. Ltd.

India

Key Responsibilities

  • Conducting thorough research on industry-related topics in order to create unique content.

  • Developing content for blogs, articles, product descriptions, social media platforms, and the organization's website.

  • Assist the marketing team with the creation of content for advertising campaigns.

  • Proofreading content for errors and inconsistencies.

  • Revising and streamlining previously written material to make it more accessible.

  • Conducting keyword research and employing SEO best practices to increase traffic to the company's website.

  • Developing headlines and body copy that captivate the attention of the intended audience.

  • Identifying consumers' requirements and recommending new content to fill content gaps in the organization's existing content.

Education

2023 - 2025

Masters of Business Administration

Master's Degree

Amity University

2013 - 2016

Bachelor of Arts - English

Bachelor's Degree

Delhi University

2012 - 2013

Commerce with Mathematics

High School Degree

Bhatnagar International School

Skills

Marketing Strategy

Cross-functional Collaboration

Strategic Data Analysis

Brand Consulting

Search Engine Optimization (SEO)

PPC Ads

Search Engine Marketing

Creative Writing

A/B and Hypothesis Testing

Email Marketing

Conversion Rate Optimization

Data Visualization

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